Koto
Global brand studio. Drew Stack Sans for Stack Overflow and Faculty Glyphic for the AI company Faculty, then put both on Google Fonts.
Free fonts for brand designers.
A hand-picked shortlist of Google Fonts that hold up in real identities. Try them with a client's name, pair them up, then download them free.
Type a name and every sample on this page changes. Free for commercial use, logos included.
Editor's picks
The fonts I keep coming back to, project after project.
Inter
Night Swim Gin
“The one I reach for when the brand needs to get out of its own way. Nothing does more with less.”
By Rasmus Andersson
DM Sans
Night Swim Gin
“Friendly without trying too hard. My default body font when a client wants warmth but not whimsy.”
By Colophon Foundry
Faculty Glyphic
Night Swim Gin
“A sans with carved, flared edges. It feels old and new at the same time, which is rare in a free font.”
By Koto Studio
IBM Plex Serif
Night Swim Gin
“A serif with an engineer's discipline. Good when a brand needs to sound expert but not stuffy.”
By Mike Abbink, Bold Monday
Outfit
Night Swim Gin
“Rounded geometric shapes that stay tidy. Lovely for anything that should feel approachable.”
By Smartsheet Inc, Rodrigo Fuenzalida
Instrument Serif + Sans
Night Swim Gin
“Two halves of one idea. The serif brings the style, the sans does the work, and they never argue.”
By Rodrigo Fuenzalida, Jordan Egstad
Popular pairings
Headline and body combinations that work, shown the way they'd look on the job.
Warm and crafted
Fraunces does the charm, Instrument Sans keeps the menu readable. Hard to get wrong for a café or a roastery.
Fraunces + Instrument SansFood and drink Modern editorialA sharp condensed serif over a precise sans. The difference in width does most of the work, so both can stay at regular weights.
Instrument Serif + GeistStudios and culture Quiet moneyGloock signals quality in a headline. DM Sans keeps floor plans, prices and specs easy to scan.
Gloock + DM SansProperty and interiors Fashion houseHairline Bodoni for the logo and the campaign lines, a clean grotesk for everything else. The magazine formula, and it still works.
Bodoni Moda + Hanken GroteskFashion and luxury Art schoolSyne brings the attitude, Inter Tight stays out of the way. Keep the personality in one place and the case studies stay readable.
Syne + Inter TightAgencies and studios Turn it upWide and loud on top, calm underneath. Manrope holds up at the small sizes that line-ups and ticket details need.
Unbounded + ManropeMusic, tech and eventsNew on Google Fonts
The latest additions to the library, before everyone else starts using them.
Clarity City
VMware, Chris Simpson
Added August 2026 · Google Fonts ↗
Isometra
Ben Dunkle
Added August 2026 · Google Fonts ↗
Asap Sharp
Omnibus-Type
Added August 2026 · Google Fonts ↗
Libre Caslon Condensed
Pablo Impallari, Rodrigo Fuenzalida, Ertekin Erdin
Added August 2026 · Google Fonts ↗
Valley Sans
Niklas Ekholm, Lari Mörö
Added July 2026 · Google Fonts ↗
Nevermind
lan
Added July 2026 · Google Fonts ↗
Scoutie Sans
Tyler Finck
Added July 2026 · Google Fonts ↗
Pliant
Non Foundry, Jona Saucedo
Added May 2026 · Google Fonts ↗
The 25 best Google Fonts for branding
Our ranking, based on what holds up across logos, signage, packaging and screens.
- 01 DM Sans Low contrast and endlessly useful. If you need a body font and don't want to think about it, start here. Try it →
- 02 Fraunces Soft, chunky and a little wonky. Very good on coffee bags, bakery signs and menus. Try it →
- 03 Instrument Serif Tall, sharp and quietly fashionable. Looks expensive at large sizes, so keep it for headlines. Try it →
- 04 Bricolage Grotesque Ink traps, plenty of character and a big weight range. For brands that want to be spotted across the street. Try it →
- 05 Schibsted Grotesk Drawn by Bakken & Bæck for the Norwegian media group Schibsted. Confident, with a bit of grit. Try it →
- 06 Space Grotesk A grotesk with odd little details. Technical without being cold, which is why startups like it so much. Try it →
Made by studios and foundries
Some of the best fonts on Google Fonts started out as a client's brand typeface.
Studio DRAMA
Drew Mozilla's brand typefaces and a set of three for the ad agency BBH, named after its founders.
Instrument
The agency's own serif and sans, released free on Google Fonts and now used far beyond the agency.
Bakken & Bæck
Oslo studio behind Schibsted Grotesk, drawn for the Norwegian media group Schibsted.
Familjen STHLM
Stockholm agency that made its house typeface free for everyone.
NORD ID
Swedish brand studio. Funnel comes as a display cut and a text cut that work as a pair.
Tools
Free, no sign-up, and they remember your settings.
Pairing tester
Pick a headline and a body font and see them on a page, a business card and a poster.
Open the tester →Colour checker
Put in your brand colours once and see every combination with its contrast rating.
Check your colours →WordArt mode
See any font the way 1996 intended. For morale purposes only.
Open WordArt →New to type?
Fonts Knowledge is Google's free guide to typography, from choosing a typeface to setting line spacing. It's well written and worth an evening.