Colours
Editor's picks

The fonts I keep coming back to

Fifteen years of brand work narrows things down. These are the free fonts that keep earning their place, and why.

Editor's pickSans Inter Night Swim Gin “The one I reach for when the brand needs to get out of its own way. Nothing does more with less.” By Rasmus Andersson Editor's pickSans DM Sans Night Swim Gin “Friendly without trying too hard. My default body font when a client wants warmth but not whimsy.” By Colophon Foundry Editor's pickSans Faculty Glyphic Night Swim Gin “A sans with carved, flared edges. It feels old and new at the same time, which is rare in a free font.” By Koto Studio Editor's pickSerif IBM Plex Serif Night Swim Gin “A serif with an engineer's discipline. Good when a brand needs to sound expert but not stuffy.” By Mike Abbink, Bold Monday Editor's pickSans Outfit Night Swim Gin “Rounded geometric shapes that stay tidy. Lovely for anything that should feel approachable.” By Smartsheet Inc, Rodrigo Fuenzalida Editor's pickPair Instrument Serif + Sans Night Swim Gin “Two halves of one idea. The serif brings the style, the sans does the work, and they never argue.” By Rodrigo Fuenzalida, Jordan Egstad