Koto
Global brand studio. Drew Stack Sans for Stack Overflow and Faculty Glyphic for the AI company Faculty, then put both on Google Fonts.
Studios and foundries
A lot of the best free fonts were made by agencies and foundries, often for a client first. Here's who made what. All free to use.
Studio DRAMA
Drew Mozilla's brand typefaces and a set of three for the ad agency BBH, named after its founders.
Instrument
The agency's own serif and sans, released free on Google Fonts and now used far beyond the agency.
Bakken & Bæck
Oslo studio behind Schibsted Grotesk, drawn for the Norwegian media group Schibsted.
Familjen STHLM
Stockholm agency that made its house typeface free for everyone.
NORD ID
Swedish brand studio. Funnel comes as a display cut and a text cut that work as a pair.
Grilli Type
Swiss foundry, with Contrast Foundry, behind TikTok's brand typeface.
Colophon Foundry
London and Los Angeles foundry. The DM family and Space Mono turn up in a lot of identities.
Production Type
Paris foundry. Newsreader and Spectral are two of the best reading serifs on Google Fonts.
Dalton Maag
London foundry behind Wix's brand typeface and the Ubuntu family.
Undercase Type
Made Fraunces, the soft, wonky serif that turned up on a great many coffee bags after 2020.
Barnbrook
Jonathan Barnbrook's studio drew Sora, a wide geometric sans with a futuristic edge.